“Nobody’s gotten back to me after I sent them my prices.”
-How many people have you been in touch with?
Sis, making sales is a numbers game—the more people you have in your sphere, getting exposure to your brand, and being attracted to your work, the more who will email you with an inquiry. And only a fraction will end up booking.
Here’s what you can do to make that conversion stronger:
1️⃣ Have a strong visual presence. Beautiful, well laid out photos showing off your work. This is the *most important * factor in attracting anyone through an online space.
2️⃣ Share your personality at every touch point. Make these people remember you through your captions, your “about me” on your website, and the way you respond to their emails, etc.
3️⃣ Go above and beyond in your interactions—congratulate them on their upcoming event—sprinkle in some relatability. Don’t cross your boundaries but ALSO don’t send off a simple email with “here’s what it’ll cost :$100” ‘cause that’s what everyone else is doing 💁🏻♀️ and how is that memorable?
I’ll be launching my cake photography course again in Feb and let’s say I was able to get the message across to 2000 of my followers here (and let’s assume everyone here was my ideal audience). The average conversion rate in my industry is about 3-5%. So at 3%, I’d have 60/2000 people join me in Smartphone Sweetography (btw, hope you’re one of them).
. “Tiny” right? That’s just the way it goes so start thinking and acting bigger to get your name out there.
It’s all a number game ✌🏻
Let me know if this was helpful 👇🏻👇🏻
🧁 by @sweetlysifted